Press releases are a great way to spread the word about your fundraising efforts. The local media is always interested in activities and events happening in the community, especially when there is a positive angle, such as an opportunity for the public to give back. Here are a few tips to help you successfully promote your planned activities:
Writing your event press release
Your press release needs to give the essential specifics, but should also be short and sweet, certainly no longer than 2 pages.
- Print our PR template, you can then over print your release from a word file.
- Write a catchy title, keep it brief and to the point.
- Write the main content for the release, remembering to keep it short, but informative and making sure to include essentials (who, what, when, where, why).
- If you are inviting the press along to your event, keep some information back to add an element of surprise. For all other news stories which do not include an invitation, provide full details.
- Include a human interest factor such as a quote from yourself, someone you’re fundraising for or their representative or someone well-known in the local community.
- Provide pictures where possible. Try to think outside the box, the more interesting the picture the better.
- Write the press release in a professional and objective tone and make sure to proof thoroughly so there are no errors.
- Include your contact details at the end of the release.
Who do I share the release with?
Media coverage takes various forms including press, radio & TV. Don’t forget online routes too. The content of your story will dictate the best sources to contact. If you would like help with suggestions then please get in-touch. Remember to send your release to us so that we can share on our website too.
Press follow up
It’s always best to follow up your initial email, journalists are busy people and a gentle reminder can work wonders.
Good luck and we hope that your press release gets the attention it deserves!